Read The Innovator’s Guide To Augmented Reality: https://ift.tt/2H6Wwa4
In 2017, Pokémon GO, a simple Augmented Reality (AR) game, acquired more than 65 million monthly active users and generated more than $1.2 billion in revenue in less than a year. Later that year, Apple and Google kicked off a mobile app race when they released AR software development kits. The result has generated so much excitement that AR investment records were broken when AR-based startups raised over $3 billion just last year. AR is here to stay, but if you think it’s all fun and games, think again: businesses and enterprises are the ones benefiting most from this fascinating new tech….
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